Business Model for Epic Equestrian
Introduction
Epic Equestrian is a horseback riding academy based at 30 Lor M Telok Kurau, Singapore 425312, offering comprehensive training in the fundamentals of riding and horse care. Our school provides a welcoming and educational environment where students can learn essential riding skills, understand horse behavior, and develop strong bonds with these majestic animals. At Epic Equestrian, we aim to instill confidence, respect, and a lifelong love for horses in each of our students.
Contact Information
1. Mission and Vision
Mission:To provide high-quality equestrian education that combines the basics of riding with an understanding of horse behavior, empowering students with the skills and confidence to handle and ride horses safely and respectfully.
Vision:To be Singapore’s premier horseback riding academy, recognized for fostering a supportive, educational, and passionate community of equestrians and horse lovers.
2. Course Offerings
Epic Equestrian offers a variety of programs designed to suit different ages and skill levels, promoting both technical and personal growth in the art of riding and horse care:
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Beginner Riding Basics: An introductory course covering foundational riding skills, including mounting, posture, rein handling, and balance.
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Intermediate Riding and Horse Care: Expands on riding techniques, introduces controlled trot and canter, and offers training in daily horse care, grooming, and feeding.
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Advanced Riding Techniques and Horse Psychology: Designed for experienced riders, this course includes advanced maneuvers, canter control, jumping basics, and in-depth lessons on horse behavior and communication.
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Family and Group Sessions: Tailored group classes for families or friends, focusing on enjoyable, shared experiences and bonding through riding.
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Seasonal Camps and Workshops: Specially designed, intensive programs offering deep dives into horse care, stable management, and advanced riding techniques.
3. Market Strategy
Target AudienceOur primary audience includes:
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Beginners and young riders who want to learn the basics of riding in a safe and encouraging setting.
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Intermediate and experienced riders seeking to advance their skills and deepen their knowledge of horse care.
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Families and groups looking for unique recreational and bonding experiences through horse riding.
PositioningEpic Equestrian positions itself as a riding school that emphasizes skill-building and respect for horse welfare. By focusing on both the technical aspects of riding and the intricacies of horse behavior, we provide a holistic approach to equestrian education, appealing to students who value hands-on learning and a connection with animals.
Distribution Channels
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On-Site Training: Classes are conducted at our Telok Kurau facility, featuring safe riding areas and stables, providing students with hands-on experience.
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Group Events and Partnerships: Collaborations with schools, community centers, and corporate groups to offer team-building and educational programs in horsemanship.
4. Revenue Streams
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Course Fees and Membership Plans: Revenue from riding courses, with package options that include regular classes, advanced sessions, and memberships for ongoing learning.
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Private Lessons and Specialized Training: Personalized sessions for individuals interested in focused, one-on-one instruction or advanced training.
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Seasonal Camps and Events: Revenue from intensive holiday camps, equestrian workshops, and themed events that attract students from various backgrounds.
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Merchandise and Riding Gear Sales: Offering Epic Equestrian-branded merchandise, basic riding gear, and accessories for students.
5. Growth Plan
To achieve sustainable growth, Epic Equestrian plans to:
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Develop a Digital Learning Portal: Launch an online platform with video tutorials, horse care tips, and rider fitness routines to support student learning outside of the academy.
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Expand School and Community Partnerships: Collaborate with local schools and community groups to introduce equestrian programs, expanding awareness and enrollment.
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Organize Competitions and Showcase Events: Host annual riding showcases, friendly competitions, and open house events to engage the community and offer riders performance opportunities.
6. Competitive Analysis
Epic Equestrian operates within a market of riding academies and recreational clubs, yet we differentiate ourselves by:
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Holistic Approach to Horsemanship: A curriculum that combines riding with horse care and behavioral understanding, allowing students to build a well-rounded knowledge of equestrianism.
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Safe, Family-Oriented Environment: Our classes and group programs foster a welcoming and enjoyable environment that encourages learning for all ages.
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Community Involvement and Events: Through seasonal workshops, competitions, and community partnerships, we create a supportive and connected community for horse lovers.
Conclusion
Epic Equestrian is dedicated to providing an enriching equestrian experience that prioritizes skill development and a deeper connection with horses. Our structured programs, supportive environment, and focus on horse care foster a love for riding that extends beyond the basics. With a commitment to building a knowledgeable, compassionate, and confident community of riders, our business model highlights quality instruction, personal growth, and animal welfare, making Epic Equestrian a trusted choice for anyone interested in learning the art of horsemanship in Singapore.